Veronica Gledhill - Digital Strategist

Hero Shop




Fashion & beauty concept store
San Francisco, CA



Veronica worked with fellow Vogue alumn, Emily Holt in developing the logo and branded in store experience for the concept store which launched fall of 2016.



It integrated this complex understanding of the consumer with multiple inventories and social platforms to create a powerful and seamless beauty shopping experience where consumers could buy immediately from the best social beauty content and also keep track of all of the products they were using.



Veronica designed and fine tuned the user experience, devised the product methodology & logic of a network of over 150,000 beauty SKUs. With the help of a team of front-end and back-end developers, she beta-tested and pushed over 40 iterations of the app and was key in managing and developing the platform and API.


It all started when...

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